New year, new look... Coming soon.

Digital data nerd. Media au courant. Process commander. Ad Ops whiz. Mentor and teacher. Wannabee engineer. Wicked smart.
Providing Advertising Technology and Operations consultative services.

A little bit more about myself.

I've always loved code... but I hated coding. I started developing websites in 1996, and have been a technology lover ever since. Changing gears in 2008 I moved away from web development and into Advertising Operations. This development experience has given me a unique view into the advertising technology lens. For me, it's about weeding through the bullshit and the sales presentations, and figuring out how to make advertising technology stacks more efficient, seamless, and ultimately make them actually work. I help my clients realize the potential simplicity in working with advertising technology to get real results.

Let's chat...

I'm currently open to discussing opportunities consulting with brands, technology vendors, or agencies for all of their advertising technology or operational needs. Whether it's development of tools, ad tech stack evaluations, technology installations, or simply helping give you the information needed to be confident in your digital media technology approach. Whether your project is small or big, let's chat and figure out if it makes sense to work together.

Phone : (916) 337-4192
Email :

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